
He's worked in the audio industry since 1989. He wrote his first podcast RSS feed in January 2005 and also launched the first live radio streaming app for mobile phones in the same year. James Cridland is the Editor of Podnews, a keynote speaker and consultant. So, not only are they not being used by the search engines for SEO, it would appear they’re also not being used by podcasters themselves. Only 764 (21%) have a title tag (either ID3v1 or ID3v2). Only 1,340 (38%) have any specific ID3v2 tags in them at all. Podnews has analysed 3,512 podcasts, and stored the audio metadata for them. But right now, we’ve proof: ID3 tags are not used for SEO. Who knows, they might be useful in the future and they should be done relatively automatically by your digital audio editor or podcast host. Given the results of this test, we can be relatively certain that, no, ID3 tags are not used for SEO.Īs Dave Jackson says, it’s worth still putting them into your files: because the 0.1% of people who still use their Rio mediaplayer might like to see it. Look:Īnd no, it doesn’t appear in a search in Apple Podcasts, nor Google Podcasts, nor Spotify, nor Pocket Casts, nor Listen Notes. It appears once in Yandex, where it’s associated with a mobile scissor lift for servicing cars for some reason. That word doesn’t appear at all in Google, or in Bing. Within an hour, almost every podcast app and website had the new show, complete with special word in our ID3 tags. The newer versions of the ID3 standard include support for chapters and enhanced podcasts with embedded hyperlinks and images. Podnews’s podcast is carried almost everywhere, and within a few minutes after publishing, Google had indexed the new episode as normal. It was only in our ID3 tag for this episode. We did not add this special word in any part of our RSS feed. So that the listener can know where the music.
:max_bytes(150000):strip_icc()/001-what-is-podcast-metadata-4063910-5ccfa33fbcc147d797842b1a72362d26.jpg)
We set the title, author, composer, comment, and many more tags to this one word: so if ID3 tags are used by any service as a method of discovering audio, we’d be able to find out. With the ID3 tagging software, podcasters can put important information about their podcast into the music files. You’ll see it in the image at the top of this article. On July 1, we put special ID3 tags inside our normal podcast: where we’d replaced almost all our normal ID3 information with one word that doesn’t appear anywhere on Google. If that word appears in the search engine, you know for certain that they’re indexing it. The way of testing whether search engines are indexing something is to use a made-up word. A podcast consultant claims these ID3 tags are even used by Apple Podcasts and Spotify. A podcast host reckons ID3 tags are “a form of SEO that will help your audience find you and find out more about you”. “Nobody sees your ID3 tags, except search engines, but don’t underestimate the power of the ID3 tag for podcast SEO,” says one YouTuber. Relevant examples from the website are below.

Id3 editor podcast install#
Youll have to install using pip or download the tar and execute python setup.py install from the source folder. I found that it could add artwork to the ID3 tag which the other modules I looked at couldnt. (Fill this in now you won’t lose your place!)īut, do ID3 tags make any difference to SEO? Search Engine Optimisation is massively important, we’re told. 16 Answers Sorted by: 130 I used eyeD3 the other day with a lot of success.
